LOYALTY TEIRS
Progress through our Bronze, Silver and Gold tiers to unlock a curated journey of elevated rewards. Each milestone unveils exclusive benefits, heightened experiences and special privileges designed to celebrate and reward your continued loyalty.
| Benefits |
Bronze
$1 +
|
Silver
$600 +
|
Gold
$2,000 +
|
|---|---|---|---|
| Join & receive points | |||
| Birthday rewards | |||
| One-off 10% Discount | |||
| Double points DAY | |||
| Early access to sales | |||
| Invites to VIP events | |||
| Yearly giveaway draw | |||
| Early access to collections | |||
| OnE-off 20% Discount | |||
| Free shipping upgrade | |||
| OnE-off 30% Discount | |||
| Personalised Christmas Gift | |||
| Birthday Gift |
Brie Leon Loyalty — Tier Terms
- Bronze: $1–$599.99
- Silver: $600–$1,999.99
- Gold: $2,000+
- Your tier is determined by qualifying spend within a 12-month period (“Earning Year”).
- Qualifying spend is the amount paid after discounts, excluding shipping, duties/taxes, gift cards, and returns.
- Returns, cancellations, and refunds reduce qualifying spend.
- Tier upgrades apply as soon as the threshold is reached; benefits become available immediately.
- Tier status is reviewed on your anniversary date and may roll over, upgrade, or downgrade based on the prior 12 months’ spend.
- Your Earning Year begins on the date you first make a qualifying purchase (or program launch date October 10 2025), if earlier .
- Spend from orders placed before your Earning Year does not count.
- Benefits are for personal use only, non-transferable, and not redeemable for cash.
- “Free shipping upgrade” applies where available and may vary by region/service level.
- “Early access”, “private sales” and “member-only offers” may require a logged-in account and can be capacity-limited.
- Birthday rewards require a valid date of birth saved at least 14 days prior to your birthday.
- Double-points/bonus events are time-bound; standard exclusions may apply.
- Points are awarded on qualifying spend only.
- Purchasing a Brie Leon gift card does not earn points; redeeming a gift card also does not count toward qualifying spend.
- One loyalty account per person/email. Duplicate accounts may be merged or closed.
- Program is for end customers only; wholesale/reseller orders are excluded.
Brie Leon may update tiers, thresholds or benefits from time to time. This page will reflect the latest terms.
LOYALTY FREQUENTLY ASKED QUESTIONS
Loyalty FAQ
how does it work?
Members earn points on every purchase and through completing bonus actions,
From time to time, we also run double points days and other members-only promotions.
how can i check my points & rewards balance?
Earn points on every qualifying purchase on brieleon.com when you’re logged into your loyalty account.
View your active points balance and available rewards anytime in our rewards portal. The portal also lists bonus actions to help you earn faster (e.g., following us on social, celebrating your birthday*).
how long are reward points valid?
- Points earned in the program have a 12-month expiry.
- Once redeemed, a reward item/coupon has a 12-month validity from the date of issue.
do i have to be a vip member to earn points?
No—any customer can earn points on purchases at brieleon.com. You’ll just need to create an account and be logged in to redeem points for reward items.